SCSA Invitation
How do you reach a bunch of doctors who are geeked out about the upcoming national fertility conference? Speak their language, of course.
United States Postal Service Direct Mail
This direct mail piece had the hefty task of persuading small business owners to consider using Every Door Direct Mail, which puts a mailing in every mailbox on a carrier's route for a low rate. The challenge was making relatively mundane subject matter stand out to the people who send out mailings for a living.
The piece is a self-mailer that unfolds like a map (which you'll see makes lots of sense when you see the final panel!)
Front
Back
First unfold (detachable business reply card is on bottom)
Second unfold
Final unfold. This map treatment visually demonstrates the concept of Every Door Direct Mail.
Navy Physician Direct Mail
Reaching out to currently practicing physicians to entice them to learn more about sharing their skills in the Navy. It can be a tough sell to an established doctor, but we've seen success with this informative direct mail piece.
***Winner, 1st Place, 2011 Target Awards, Direct Marketing Association of Detroit***
***Finalist, 2011 International Echo Awards***
Navy Video Webcast - Nuclear Propulsion Officer Candidate Program
Here's my latest webcast, now up on Navy.com.
The New Navy.com
This year our team rebuilt navy.com from the ground up--including writing new copy for each of its hundreds of pages. You'll see my contributions scattered throughout. Turned out very nicely.
***Winner, 2nd Place, Target Awards, Direct Marketing Association of Detroit***
Bruce Carlson
I’m a lover of words. By themselves. Grouped together. Chopped into pieces and rearranged.
So I consider myself terribly lucky to be paid to play with words all day. And do it while helping develop one of the coolest brands out there: Blendtec. You've seen the Will It Blend videos, right? Yeah, that's them.
Of course, it's more than words. It's new angles. Novel approaches. Unexpected ideas.
Please see some of my work for yourself – and send me your comments and questions. Also, you can view my résumé.
brucedcarlson@gmail.com
AIM – senorvelasco
